A new study introduces a user preference mining algorithm that leverages data mining and social behavior analysis to bolster brand building efforts. This innovative approach aims to assist small and medium-sized enterprises (SMEs) in understanding and engaging with their consumer base more effectively.A new study introduces a user preference mining algorithm that leverages data mining and social behavior analysis to bolster brand building efforts. This innovative approach aims to assist small and medium-sized enterprises (SMEs) in understanding and engaging with their consumer base more effectively.[#item_full_content]