Marketing researchers at the University of Maryland’s Robert H. Smith School of Business have produced an artificial intelligence-based model that they say “predicts digital customer behavior and delivers personalized marketing insights across complex, multi-touchpoint journeys—outperforming traditional methods in both precision and ROI.”Marketing researchers at the University of Maryland’s Robert H. Smith School of Business have produced an artificial intelligence-based model that they say “predicts digital customer behavior and delivers personalized marketing insights across complex, multi-touchpoint journeys—outperforming traditional methods in both precision and ROI.”Consumer & Gadgets[#item_full_content]