Customers are 32% more likely to buy a product after reading a review summary generated by a chatbot than after reading the original review written by a human. That’s because large language models introduce bias, in this case a positive framing, in summaries. That, in turn, affects users’ behavior.Customers are 32% more likely to buy a product after reading a review summary generated by a chatbot than after reading the original review written by a human. That’s because large language models introduce bias, in this case a positive framing, in summaries. That, in turn, affects users’ behavior.Consumer & Gadgets[#item_full_content]
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