University of Waterloo professor and Canada Research Chair in Technology and Social Change Dr. Lai-Tze Fan analyzed hundreds of Amazon’s virtual assistant Alexa’s voice-driven skills. Dr. Fan’s goal was to better understand how the encoded technology mirrors and reinforces traditionally feminized labor and sociocultural expectations.University of Waterloo professor and Canada Research Chair in Technology and Social Change Dr. Lai-Tze Fan analyzed hundreds of Amazon’s virtual assistant Alexa’s voice-driven skills. Dr. Fan’s goal was to better understand how the encoded technology mirrors and reinforces traditionally feminized labor and sociocultural expectations.Consumer & Gadgets[#item_full_content]