When it comes to product design, brand consistency is one key to success across product lines, managing brands’ essence and positively relating to profit. Companies who rely on the release of a next generation model each year are challenged to design a product that stands out from what’s already on shelves but still embodies the brand.When it comes to product design, brand consistency is one key to success across product lines, managing brands’ essence and positively relating to profit. Companies who rely on the release of a next generation model each year are challenged to design a product that stands out from what’s already on shelves but still embodies the brand.Engineering[#item_full_content]