Virtual assistants, so-called chatbots, have become an integral part of many company websites and are playing an increasingly important corporate role. A study by TU Dresden published in the Journal of Management Information Systems has investigated whether errors made by chatbots lead to aggressive behavior among their users and what influence users’ perceived humanness of the virtual assistants has on their reactions.Virtual assistants, so-called chatbots, have become an integral part of many company websites and are playing an increasingly important corporate role. A study by TU Dresden published in the Journal of Management Information Systems has investigated whether errors made by chatbots lead to aggressive behavior among their users and what influence users’ perceived humanness of the virtual assistants has on their reactions.Business[#item_full_content]
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