Some recent mergers, acquisitions and investments in the business world have highlighted the strategic value of data to companies. These businesses are not just buying assets or market share—they are also acquiring or investing in large, complementary datasets. This process is known in the business world as horizontal integration.Some recent mergers, acquisitions and investments in the business world have highlighted the strategic value of data to companies. These businesses are not just buying assets or market share—they are also acquiring or investing in large, complementary datasets. This process is known in the business world as horizontal integration.Business[#item_full_content]