A study in the International Journal of Business Information Systems has looked at the impact of artificial intelligence (AI) on digital marketing. The researchers provide a pragmatic view of the future of this area of marketing and focus on what they describe as the tangible benefits offered by AI solutions.A study in the International Journal of Business Information Systems has looked at the impact of artificial intelligence (AI) on digital marketing. The researchers provide a pragmatic view of the future of this area of marketing and focus on what they describe as the tangible benefits offered by AI solutions.Business[#item_full_content]