What generative AI typically does best—recognize patterns and predict the next step in a sequence—can seem fundamentally at odds with the intangibility of human creativity and imagination. However, Cambridge researchers suggest that AI can be a useful creative partner, as long as there is clear guidance on how ideas should be developed together.What generative AI typically does best—recognize patterns and predict the next step in a sequence—can seem fundamentally at odds with the intangibility of human creativity and imagination. However, Cambridge researchers suggest that AI can be a useful creative partner, as long as there is clear guidance on how ideas should be developed together.Consumer & Gadgets[#item_full_content]