Taylor Swift files to trademark her voice amid AI clone boom

Taylor Swift has filed applications with the US intellectual property office to trademark her voice, a move similar to one made by actor Matthew McConaughey, as AI-generated content surges.Taylor Swift has filed applications with the US intellectual property office to trademark her voice, a move similar to one made by actor Matthew McConaughey, as AI-generated content surges.Business[#item_full_content]

Why deepfake ads may win trust faster when framed as ‘artificial media’

A study into the use of deepfake technology in advertising has found that public acceptance of synthetic media generated by artificial intelligence (AI) is closely tied to how familiar someone is with technology and the way such content is framed. The research, published in the International Journal of Artificial Intelligence Governance and Human Rights, raises questions for regulators and advertisers alike regarding transparency and trust.A study into the use of deepfake technology in advertising has found that public acceptance of synthetic media generated by artificial intelligence (AI) is closely tied to how familiar someone is with technology and the way such content is framed. The research, published in the International Journal of Artificial Intelligence Governance and Human Rights, raises questions for regulators and advertisers alike regarding transparency and trust.Consumer & Gadgets[#item_full_content]

OpenAI officially discontinued its video generation tool, Sora, on April 26, 2026. I’m a computer scientist who’s been developing AI tools and studying their evolution and adoption for the past decade, and I wasn’t surprised by OpenAI’s decision to shut down Sora.OpenAI officially discontinued its video generation tool, Sora, on April 26, 2026. I’m a computer scientist who’s been developing AI tools and studying their evolution and adoption for the past decade, and I wasn’t surprised by OpenAI’s decision to shut down Sora.Business[#item_full_content]

AI chatbots can grant almost any request—a celebrity in love with you, a research assistant, a book character sprung to life—instantly and with little effort. New research presented at the 2026 CHI Conference on Human Factors in Computing Systems suggests that this genie-like quality is fueling AI addiction, and that chatbot design could be partly to blame.AI chatbots can grant almost any request—a celebrity in love with you, a research assistant, a book character sprung to life—instantly and with little effort. New research presented at the 2026 CHI Conference on Human Factors in Computing Systems suggests that this genie-like quality is fueling AI addiction, and that chatbot design could be partly to blame.Consumer & Gadgets[#item_full_content]

AI is the world’s most demanding construction client—with some concerning implications

In late 2024, a new building broke ground in Western Sydney that will draw more electricity than 140,000 homes—roughly the power demand for a mid-sized Australian town like Geelong.In late 2024, a new building broke ground in Western Sydney that will draw more electricity than 140,000 homes—roughly the power demand for a mid-sized Australian town like Geelong.Business[#item_full_content]

Due to the explosive growth of artificial intelligence, it is estimated that data centers will consume up to 12% of total U.S. electricity by 2028, according to the Lawrence Berkeley National Laboratory. Improving data center energy efficiency is one way scientists are striving to make AI more sustainable.Due to the explosive growth of artificial intelligence, it is estimated that data centers will consume up to 12% of total U.S. electricity by 2028, according to the Lawrence Berkeley National Laboratory. Improving data center energy efficiency is one way scientists are striving to make AI more sustainable.Energy & Green Tech[#item_full_content]

The legendary American bank robber Willie Sutton spent 40 years robbing banks because, as he claimed in his autobiography, he loved doing it. And when asked why he chose banks of all places to rob, he allegedly replied, “Because that’s where the money is.”The legendary American bank robber Willie Sutton spent 40 years robbing banks because, as he claimed in his autobiography, he loved doing it. And when asked why he chose banks of all places to rob, he allegedly replied, “Because that’s where the money is.”Business[#item_full_content]

The explosion of generative artificial intelligence (AI) tools has provoked both hopes and anxieties about the potential benefits and harms of this technology. In advanced economies, people are almost equally worried and optimistic about it.The explosion of generative artificial intelligence (AI) tools has provoked both hopes and anxieties about the potential benefits and harms of this technology. In advanced economies, people are almost equally worried and optimistic about it.Consumer & Gadgets[#item_full_content]

Meta and Microsoft have joined the tech layoff tsunami—but is AI really to blame?

Meta and Microsoft are the latest software companies to announce big cuts to their global workforce. Both companies are also making big investments in artificial intelligence (AI).Meta and Microsoft are the latest software companies to announce big cuts to their global workforce. Both companies are also making big investments in artificial intelligence (AI).Business[#item_full_content]

Google is planning to invest up to $40 billion in Anthropic, the artificial intelligence firm confirmed Friday, expanding a long-standing alliance between the two companies.Google is planning to invest up to $40 billion in Anthropic, the artificial intelligence firm confirmed Friday, expanding a long-standing alliance between the two companies.Machine learning & AI[#item_full_content]

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