How a viral AI image catapulted a Mexican startup to a major adidas contract

Antonio Nuño, Fatima Alvarez, and Enrique Rodriguez have been friends since they were five years old. As teenagers, they became volunteers helping indigenous communities — first in Mexico, then in other countries — and saw that many of the women were artisans.  The trio came to realize that these artists “made very beautiful things in […]

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Antonio Nuño, Fatima Alvarez, and Enrique Rodriguez have been friends since they were five years old. As teenagers, they became volunteers helping indigenous communities — first in Mexico, then in other countries — and saw that many of the women were artisans.  The trio came to realize that these artists “made very beautiful things in
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