Generative artificial intelligence is transitioning from a curious toy to an indispensable tool that more companies are integrating into daily operations, according to a new report by Wharton School experts and marketing consultancy GBK Collective.Generative artificial intelligence is transitioning from a curious toy to an indispensable tool that more companies are integrating into daily operations, according to a new report by Wharton School experts and marketing consultancy GBK Collective.Business[#item_full_content]