Over 2,000 years ago, the ancient Greek philosopher Aristotle came up with a way to build arguments. He called this “rhetoric” and described how logic in the text of an argument or speech, the needs and understanding of the audience, and the authority of the speaker could be used as strategies to persuade others.Over 2,000 years ago, the ancient Greek philosopher Aristotle came up with a way to build arguments. He called this “rhetoric” and described how logic in the text of an argument or speech, the needs and understanding of the audience, and the authority of the speaker could be used as strategies to persuade others.Business[#item_full_content]