The rush to deploy powerful new generative AI technologies, such as ChatGPT, has raised alarms about potential harm and misuse. The law’s glacial response to such threats has prompted demands that the companies developing these technologies implement AI “ethically.”The rush to deploy powerful new generative AI technologies, such as ChatGPT, has raised alarms about potential harm and misuse. The law’s glacial response to such threats has prompted demands that the companies developing these technologies implement AI “ethically.”[#item_full_content]