Virtual reality (VR) experiences and 360-degree videos are transforming viewers from passive observers into active participants immersed within a scene. Yet this shift raises an important question: Where do people direct their attention in such environments, and what shapes that attention?Virtual reality (VR) experiences and 360-degree videos are transforming viewers from passive observers into active participants immersed within a scene. Yet this shift raises an important question: Where do people direct their attention in such environments, and what shapes that attention?Consumer & Gadgets[#item_full_content]